8/23/2023 0 Comments Tik tok famous clothesOn TikTok, style is as much a personal expression as it is a response to larger trends-and that won't disappear in 2023. The beauty of TikTok is that, although it's awash in original content, many influencers are speaking to one another-tapping in to rising ideas and making them their own. If it has yet to hit your For You Page (FYP), expect to see influencers start to stray from the colorful and comfy toward something edgier. "Example: Twee turned into Tweeze by choosing darker color palettes and less polished styling." Whether you participated in the Indie Sleaze era (is it too on the nose to call it Tumblrcore?), the punk, party-fueled aesthetic of the early aughts is back now. "‘Sleaze’ is being used as an alternative to the ‘core' suffix to indicate the subversion of an aesthetic," says Agustina Panzoni, a fashion trend researcher who goes by on TikTok. Looking forward to 2023 trends on TikTok, experts predict the fashion phenomenon will move in a darker and more chaotic direction. But the bright, kooky styles à la Portia of White Lotusare headed in a new direction in the new year. New sub-trends seemed to sweep the collective consciousness on a weekly basis, from balletcore to barbiecore. 2022 was the year that "core" fashion took over the internet. (15/9/22)Ĭomments, questions or feedback? Email us at. It was also updated to correct the number of years Aritzia has been open to 38 and changes the Aritzia TikTok hashtag count to over 1 billion. We’re always looking.”Ĭorrection: This article was updated to correct Aritzia's store count from 107 to 112. “One thing I do know is that the social landscape changes fairly regularly and it’s evolving in various places, so it’s important that you stay ahead of that. “TikTok has come to the forefront now,” stated Hill. On an investor call in July 2021, Aritzia founder and executive chair Brian Hill acknowledged the influence of TikTok, but also the fleeting nature of social media. “I don't think they've really seen how fast trend cycles change.” So, can this Gen Z-beloved brand turn virality into genuine, long-term growth? “These young women who are buying $200 blazers at Aritzia think they're investing in clothes they’re going to wear for a long time,” says Casey Lewis, an editor, brand consultant, and expert on youth culture. “But brands like Aritzia appear to have made an effort to get on TikTok and understand what Gen Z is talking about, then design collections that address those same issues.” “Other brands come out with aesthetic systems that have already been pre-decided for the customer, but they're not authentic,” says Thomaï Serdari, director of the fashion and luxury MBA at New York University's Stern School of Business. For Gen Z, neither of the two occasions is any more important than the other, which is all part of the appeal. One of the retailer’s $48 bodysuits, say, could pair just as easily with a $148 vegan leather pant for a night out as with a $168 wool trouser for a day at the office. “Instead of capitalising on virality, brands must consider how to add value to these spaces and foster emotional relationships in order to engineer long-term loyalty,” she adds.Īritzia’s range of versatile wardrobe essentials have given it staying power. The key to doing so effectively, says Tan, is to practise what she calls “social listening” on apps like TikTok, where you can understand subcultures on the platform in real time.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |